Samsung has announced that they are developing a new mobile operating system for their entire lineup, from feature phones to smartphones. Dubbed Bada, Samsung promises a simple and intuitive user experience through a smooth graphical interface with original design. An app store is planned for future release, allowing third-party developers to write new apps for the Bada OS.

Bada is planned for release next month with the launch of the first Bada-powered handset coming in Q1 2010.