Google has unveiled yet another location-based service for both Android and iPhone users; dubbed “Near Me Now,” the feature allows users quick access to nearby amenities with minimal hassle.

A small link on the Google mobile web page will now allow you to quickly locate services such as coffee shops, movie theaters, restaurants, stores and more within a given area. Google’s press release offers a situational explanation:

Imagine you emerge from the subway and station and you want to grab a coffee, but you don’t see a coffee shop around you. You can simply search for all nearby coffee shops by using Near Me Now. There’s also an Explore Right Here feature for learning more about your immediate vicinity.

While the service idea itself is not knew, applications like Yelp and Sherpa are sure to quickly fall behind Google as the web giant offers the service directly from its home page, the most accessed page on the internet today.