Mobile phone manufacturer Samsung wrapped up its week at CES 2010 with the announcement of its new March For a Million Phones program, a green effort aimed at recycling phones.

Striving for the recycling of one million handsets during 2010 in the United States alone, Samsung’s Telecommunications Chief Marketing Officer Paul Golden introduced the program in Las Vegas on Friday. The company promises that the recycling effort will include any and all handsets, not just those manufactured by Samsung, though the company has suggested that it could begin offering recycling bags and pre-paid mailing packages for its own devices.

Golden suggested that major sponsorship was on the way for the program, enabling a wider education program that will see programs instituted in schools and major places of business along with intake bins located at every event throughout the year that Samsung associates itself with.

Here’s hoping that this effort helps to set a new trend in the mobile industry this year with the aim of reducing or even eliminating harmful e-waste.